In a flighting schedule,which term refers to the period during which there is no advertising?
A) flight
B) pulse
C) down time
D) carryover
E) hiatus
Correct Answer:
Verified
Q43: The estimate of _ adjusts the calculation
Q44: Which calculation of efficiency is an estimate
Q45: Which metric is designed to estimate the
Q46: In the case of designated marketing areas
Q47: What does CPM stand for?
A)cost per million
B)cost
Q49: To be more precise in determining the
Q50: _ refers to the way the advertising
Q51: What two figures are needed to calculate
Q52: Using a _ strategy,a media planner would
Q53: Which type of schedule is designed to
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