Which metric is designed to estimate the impact of an integrated campaign that includes both digital and measured media?
A) frequency distribution
B) gross rating points (GRPs)
C) targeted rating points (TRPs)
D) share of voice
E) total audience impressions
Correct Answer:
Verified
Q40: What concept refers to the amount of
Q41: Which schedule spreads the advertising evenly over
Q42: Which of the following is characterized by
Q43: The estimate of _ adjusts the calculation
Q44: Which calculation of efficiency is an estimate
Q46: In the case of designated marketing areas
Q47: What does CPM stand for?
A)cost per million
B)cost
Q48: In a flighting schedule,which term refers to
Q49: To be more precise in determining the
Q50: _ refers to the way the advertising
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