Which schedule spreads the advertising evenly over the campaign?

Name: Which schedule spreads the advertising evenly over the campaign?
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

A continuous schedule spreads advertising evenly over the campaign. This means that the company will advertise consistently throughout the entire duration of the campaign, rather than alternating between periods of heavy and light advertising (flighting) or focusing on specific periods of time (pulsing). Carryover and lead-in are not scheduling strategies.

Which Schedule Spreads the Advertising Evenly Over the Campaign