Which media scheduling decision relates to factors such as seasonality,holidays,and days of the week?
A) duration
B) continuity
C) timing
D) carryover
E) reach
Correct Answer:
Verified
Q34: Which term refers to the number of
Q35: Most brands use a variety of targeted
Q36: A media strategy that involves high _
Q37: Vertical advertising relies mainly on _ to
Q38: Which concept describes the percent of people
Q40: What concept refers to the amount of
Q41: Which schedule spreads the advertising evenly over
Q42: Which of the following is characterized by
Q43: The estimate of _ adjusts the calculation
Q44: Which calculation of efficiency is an estimate
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