Which calculation of efficiency is an estimate of the cost of getting 1,000 impressions?
A) cost per point
B) cost per thousand
C) cost per impression
D) brand development index
E) category development index
Correct Answer:
Verified
Q39: Which media scheduling decision relates to factors
Q40: What concept refers to the amount of
Q41: Which schedule spreads the advertising evenly over
Q42: Which of the following is characterized by
Q43: The estimate of _ adjusts the calculation
Q45: Which metric is designed to estimate the
Q46: In the case of designated marketing areas
Q47: What does CPM stand for?
A)cost per million
B)cost
Q48: In a flighting schedule,which term refers to
Q49: To be more precise in determining the
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