A media strategy that involves high ________ most likely involves creating broad exposure using many media vehicles,while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles.

Question

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The terms "frequency" and "reach" are commonly used in media planning to describe the extent to which a message is seen or heard by a target audience.

Frequency refers to the number of times a message is exposed to the target audience. A high frequency media strategy would involve frequent exposure to the target audience using a limited number of media vehicles.

Reach refers to the total number of people who are exposed to a message. A high reach media strategy would involve reaching as many people as possible, potentially using many different media vehicles.

Therefore, a media strategy that involves high frequency most likely involves a narrower focus with a limited list of media vehicles, while a strategy involving high reach is broader in focus and uses many media vehicles.

A Media Strategy That Involves High ________ Most Likely Involves