Which term refers to the number of people in a vehicle's audience who are neither customers nor prospects?

Question

Quizplus · Accepted Answer

Wasted reach refers to the portion of a vehicle's audience that is not part of the target market and therefore cannot be converted into customers or prospects. This can include individuals who are outside of the geographic or demographic target, or who have already purchased the product or service.

Which Term Refers to the Number of People in a Vehicle's