Which of the following refers to the way radio reinforces and re-creates in a listener's mind a message that was originally delivered by other media?

Question

Quizplus · Accepted Answer

Image transfer refers to the ability of radio to create mental images in a listener's mind that reinforce and re-create a message that was originally delivered by other media, such as television or print advertising. It is a powerful tool for advertisers because it helps to build brand recognition and increase the effectiveness of their advertising campaigns.

Which of the Following Refers to the Way Radio Reinforces