Ian works in the public relations function in his company, and whenever he wants exposure for some aspect of his company, he contacts people he knows, such as Lisa, a reporter for the local newspaper, or Anthony, Melissa, and Stephanie at the local television stations. Ian has worked hard to develop these media contacts. In public relations, this relationship management is known as ________.
A)external relations
B)media relations
C)public affairs
D)corporate relations
E)reputation management

Question

Quizplus · Accepted Answer

Media relations refer to the management of relationships between a company or organization and members of the media, such as reporters and journalists. Ian's efforts to develop relationships with reporters and television stations falls under the category of media relations.

Ian Works in the Public Relations Function in His Company