Before revising or developing a new public relations campaign for a new client, Lakshmi is conducting a formal type of background research to assess the internal and external public relations environment that affects the organization's audiences, objectives, competitors, and past results. She is doing this to ensure that the current campaign is on track and performing as intended. What does this scenario illustrate?
A)communication audit
B)SWOT analysis
C)gap analysis
D)situation analysis
E)evaluation audit

Question

Quizplus · Accepted Answer

A communication audit is a formal research process used to assess the internal and external communication environment, including audiences, objectives, competitors, and past results, to ensure that a campaign is on track and performing as intended.

Before Revising or Developing a New Public Relations Campaign for a New