The National Pork Board developed the very successful "Pork. The Other White Meat" campaign. The campaign provided nutritional information and pork recipes in an attempt to encourage consumers to view pork as a tasty alternative to poultry and fish. Which of the following functions was the goal of this public relations campaign?
A)influence government regulations on pork
B)gain financial support for pork producers
C)create newsworthy information about pork
D)maintain relationships with pork producers
E)repositioning pork

Question

Quizplus · Accepted Answer

The goal of the "Pork. The Other White Meat" campaign was to reposition pork as a healthy and tasty alternative to other meats, specifically poultry and fish. This type of public relations campaign falls under the category of repositioning, which aims to change how a product is perceived by consumers.

The National Pork Board Developed the Very Successful "Pork