Benetton has often used ads that send a social message, such as showing AIDS victims dying or featuring death row inmates, to make people aware of these issues. What type of advertising is this?
A)advocacy advertising
B)brand advertising
C)identity advertising
D)social advertising
E)cause advertising

Question

Quizplus · Accepted Answer

Advocacy advertising is used to promote a particular point of view or social issue, which aligns with Benetton's approach of using ads to raise awareness about social issues like AIDS and death row inmates.

Benetton Has Often Used Ads That Send a Social Message