What is the focus of most direct marketing communications?
A)increasing awareness
B)enhancing attitudes
C)producing a sale
D)gaining acceptance among several stakeholders
E)encourage switching from a competitor's product or service

Question

Quizplus · Accepted Answer

The focus of most direct marketing communications is to produce a sale, whether it be through mail, email, telemarketing, or other forms of direct contact. The ultimate goal is to elicit a response that leads to a purchase or conversion.

What Is the Focus of Most Direct Marketing Communications