Why is direct marketing a growth area for marketing?
A)The effectiveness of direct-response marketing is easy to evaluate.
B)Consumers are more accepting of it than other forms of marketing communication.
C)Response rates have increased dramatically in the past 10 years.
D)Consumers feel more confident in marketers' concerns for their privacy.
E)all of the above

Question

Quizplus · Accepted Answer

Direct-response marketing's effectiveness is easy to evaluate because it often includes a call to action that can be directly measured, such as a purchase or a sign-up.

Why Is Direct Marketing a Growth Area for Marketing