The term or phrase that refers to the way that marketers identify prospective customers is ________.
A)mining
B)prospecting
C)hunting
D)phishing
E)converting

Question

Quizplus · Accepted Answer

The term that refers to the way that marketers identify prospective customers is prospecting. Marketers engage in various activities, such as lead generation and qualifying leads, to find potential customers who may be interested in their products or services.

The Term or Phrase That Refers to the Way That