What is the first step in the direct marketing process?
A)setting objectives and making strategic decisions
B)communication of the offer
C)customer ordering
D)fulfillment
E)relationship building

Question

Quizplus · Accepted Answer

The first step in the direct marketing process is setting objectives and making strategic decisions. This involves identifying the target audience, determining the offer and the message that will be communicated, and establishing the budget and timeline for the campaign. Without this initial planning, it is difficult to create an effective direct marketing campaign.

What Is the First Step in the Direct Marketing Process