Theo is implementing the direct-marketing process in his business.Currently,he is conducting marketing research,segmenting and targeting markets,and setting objectives.Which step in the direct-marketing process is he implementing?
A) Step 1
B) Step 2
C) Step 3
D) Step 4
E) Step 5

Question

Quizplus · Accepted Answer

Theo is currently conducting marketing research, segmenting and targeting markets, and setting objectives. These are all activities that are part of Step 1 of the direct-marketing process.

Theo Is Implementing the Direct-Marketing Process in His Business