Direct-response marketing is typically designed to accomplish which of the following?
A)increase awareness
B)enhance attitudes
C)produce an immediate sale or response
D)gain acceptance among several stakeholders
E)encourage switching from a competitor's product or service

Question

Quizplus · Accepted Answer

Direct-response marketing is focused on producing a measurable response or immediate sale, rather than simply increasing awareness or enhancing attitudes. While it may also lead to customer switching or acceptance among stakeholders, the primary goal is to drive a specific action from the audience.

Direct-Response Marketing Is Typically Designed to Accomplish Which of the Following