Service firms in direct marketing specialize in ________.
A)printing,mailing,list brokering,and data management
B)media buying
C)evaluating the results of direct-marketing campaigns
D)creating direct-marketing messages
E)delivering ordered products to customers

Question

Quizplus · Accepted Answer

Service firms in direct marketing specialize in providing services related to the execution of direct marketing campaigns. This includes printing materials such as catalogs, postcards, or letters, managing mailing lists, brokering lists, and managing customer data. These firms do not typically specialize in media buying or the creation of direct marketing messages. They also do not involve themselves in the delivery of ordered products to customers as that is generally the responsibility of the retailer or company selling the product.

Service Firms in Direct Marketing Specialize in ________