Which of the following are the two fundamental components of the direct-marketing business?
A)communication sent directly to the consumer and promotion of brand awareness
B)promotion of brand awareness and consumer response sent directly back to the source
C)IMC and database marketing
D)communication sent directly to the consumer and consumer response sent directly back to the source
E)consumer response sent directly back to the source and comparative marketing

Question

Quizplus · Accepted Answer

The fundamental components of direct-marketing business are communication sent directly to the consumer and consumer response sent directly back to the source. This means that companies use direct communication channels like email, mail, or phone to reach out to potential customers and persuade them to take a specific action, like making a purchase. The response from the consumer is then tracked and analyzed by the company to measure the effectiveness of the marketing campaign and make adjustments if needed.

Which of the Following Are the Two Fundamental Components of the Direct-Marketing