Which of the following is communication for a product,service,or nonprofit organization that is addressable?
A) personal sales
B) sales promotion
C) telemarketing
D) print direct-response advertising
E) direct mail
Correct Answer:
Verified
Q10: In direct marketing,the _ is made up
Q11: Direct-response marketing is typically designed to accomplish
Q12: How is most direct mail sent?
A)first-class mail
B)second-class
Q13: What is the rationale for the higher
Q14: Measuring and evaluating consumer behavior is part
Q16: Service firms in direct marketing specialize in
Q17: During the _ step in the direct-response
Q18: Which of the following is NOT a
Q19: Which of the following is NOT typically
Q20: Which of the following are the two
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