Measuring and evaluating consumer behavior is part of the ________ step in the direct-response process.
A)posttesting
B)offer
C)response
D)fulfillment
E)proposition

Question

Quizplus · Accepted Answer

Measuring and evaluating consumer behavior occurs after the response step in the direct-response process. Posttesting involves evaluating the effectiveness of the marketing campaign and making adjustments based on consumer behavior and feedback. The other choices are not directly related to measuring consumer behavior.

Measuring and Evaluating Consumer Behavior Is Part of the ________