What is the rationale for the higher cost of direct marketing?
A)The effectiveness of direct-response marketing is not easy to evaluate.
B)Consumers are more accepting of it than of other forms of brand communication.
C)Response rates have increased dramatically in the past 10 years.
D)Consumers feel more confident in marketers' concerns for their privacy.
E)The messages are tightly targeted to reach prime prospects.

Question

Quizplus · Accepted Answer

Direct marketing messages are targeted at specific audiences, which requires more research and planning, and can result in a higher cost. However, this approach can also lead to a higher response rate and more success in reaching prime prospects, making it a worthwhile investment.

What Is the Rationale for the Higher Cost of Direct