What is the first step in the direct-response process?
A)market research to guide strategy
B)the offer
C)customer ordering
D)fulfillment
E)relationship building

Question

Quizplus · Accepted Answer

The first step in the direct-response process is conducting market research to guide strategy. This includes identifying the target audience, understanding their needs and preferences, and analyzing consumer behavior. Only after these parameters are identified can effective strategies for offers, customer ordering, fulfillment, and relationship building be formulated.

What Is the First Step in the Direct-Response Process