There are four main players in direct-response marketing communication.Which of the following is NOT one of these four main players?
A)state and federal governments that regulate marketing communication
B)marketers who use direct response to sell products or services
C)agencies that specialize in direct response
D)media that deliver messages
E)consumers

Question

Quizplus · Accepted Answer

The state and federal governments that regulate marketing communication are not considered main players in direct-response marketing communication. The four main players are marketers who use direct response to sell products or services, agencies that specialize in direct response, media that deliver messages, and consumers.

There Are Four Main Players in Direct-Response Marketing Communication