Many marketers now use permission marketing to address the problem of ________.
A)social selling
B)predictive dialing
C)cold calling
D)spamming
E)variable data marketing

Question

Quizplus · Accepted Answer

Permission marketing is a marketing strategy where the goal is to obtain the consent of a prospect to market to them. This approach addresses the problem of spamming, which is the practice of sending unsolicited commercial messages to a large group of people. With permission marketing, companies can avoid the negative associations of spamming and build more meaningful relationships with their customers.

Many Marketers Now Use Permission Marketing to Address the Problem