Which of the following is NOT an advantage of direct mail?
A)reaching a highly targeted audience
B)building in feedback
C)personalizing the message
D)simplifying the calculation of return on investment
E)providing a low cost per impression

Question

Quizplus · Accepted Answer

Direct mail typically has a higher cost per impression compared to other forms of advertising, such as digital marketing, due to printing and postage expenses.

Which of the Following Is NOT an Advantage of Direct