Which of the following is true about direct marketing?
A)Direct marketing relies on a consumer response that comes through an intermediary.
B)Direct marketing tends to be less interactive than other marcom tools are.
C)Direct marketing is considered one-way communication.
D)Direct marketing relies heavily on market research and database development.
E)Direct marketing messages are more cost efficient than mass media messages are.

Question

Quizplus · Accepted Answer

Direct marketing heavily relies on market research and database development to target specific consumers and personalize communication.

Which of the Following Is True About Direct Marketing