A direct-response ad on television that is typically 30 or 60 minutes long and tends to be played during non-prime time periods is known as a(n)________.
A)infomercial
B)commercial
C)promotional program
D)telemarketing program
E)home shopping network

Question

Quizplus · Accepted Answer

An infomercial is a long-form television commercial that typically lasts 30 or 60 minutes and is designed to generate direct response from the viewer. It is often played during non-prime time periods when advertising rates are lower.

A Direct-Response Ad on Television That Is Typically 30 or 60