Most trade promotions are designed to in some way motivate trade members to cooperate with the manufacturer's promotion.

Question

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Trade promotions are incentives or offers made to the members of the distribution channel to encourage them to promote a specific product or service. These incentives can include discounts, bonuses, free merchandise or advertising support. The goal is to encourage retailers, wholesalers, or other intermediaries to stock, market, or promote the manufacturer's products. Trade promotions are an effective way to stimulate sales and build relationships with trade partners.

Most Trade Promotions Are Designed to in Some Way Motivate