Sales promotion often relies on rational appeals, and advertising often relies on emotional appeals.

Name: Sales promotion often relies on rational appeals, and advertising often relies on emotional appeals.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sales promotions typically focus on providing tangible benefits or incentives, appealing to the consumer's rational decision-making, while advertising often aims to create an emotional connection with the brand or product.

Sales Promotion Often Relies on Rational Appeals, and Advertising Often