Kerri is working out a sales promotion plan for a client who is launching a new product. Which of the following would Kerri be LEAST likely to recommended to encourage trial of this new product?

Question

Quizplus · Accepted Answer

Sweepstakes are typically used to generate excitement and interest in a product, but they do not directly encourage trial or use of the product. Sampling, coupons, price deals, and special events where the consumer can try the product are all more effective ways to encourage trial and use of the new product.

Kerri Is Working Out a Sales Promotion Plan for a Client