One reason for the growth of sales promotion is that it reduces the consumer's risk of trying a new product by giving something of added value to motivate action.

Question

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Sales promotions such as free samples, discounts, or loyalty rewards can provide consumers with added value, which reduces the perceived risk of trying a new product. This can motivate them to take action and make a purchase, which can lead to increased sales for the company.

One Reason for the Growth of Sales Promotion Is That