Devon planned and implemented a promotion for Just Jeans,a trendy clothing store.The promotion was popular and brought in a significant number of new customers,but Just Jeans ended up losing money rather than making a profit through the promotion.In which of the following did Devon most likely make a mistake?

Question

Quizplus · Accepted Answer

Devon most likely made a mistake in payout planning, as the promotion brought in new customers but still resulted in a loss rather than a profit for the company. This suggests that the costs associated with the promotion may have exceeded the revenue generated, indicating a miscalculation or error in payout planning. The other options (brand integrating, cross promoting, sampling, and media buying) are not directly related to the profitability of the promotion.

Devon Planned and Implemented a Promotion for Just Jeans,a Trendy