James was with his mother in the grocery store, and near the cheese section he saw that there was a cardboard display filled with little soccer balls. James saw them, grabbed one, and immediately started dribbling it down the aisles of the store. His mother looked closer at the display and learned that the soccer ball was free with the purchase of two Kraft cheese products that were on the shelf nearby. What type of consumer promotion is this? What kind of trade promotion is this?
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