The only way to prevent inconsistent messages through departmental silos and to monitor and plan for a diversity of brand communication is through ________.
A)co-marketing
B)360-degree communication
C)co-op advertising
D)cross-functional management
E)mission marketing

Question

Quizplus · Accepted Answer

Cross-functional management involves breaking down silos and encouraging collaboration between departments, which helps prevent inconsistent messages and allows for a coordinated approach to brand communication. Co-marketing, co-op advertising, and mission marketing are all specific marketing tactics, while 360-degree communication refers to a comprehensive approach to communication channels, but does not necessarily address the issue of departmental silos.

The Only Way to Prevent Inconsistent Messages Through Departmental Silos