________ are signs attached to a shelf that let the consumer take away some piece of information or a coupon.
A) Dealer tags
B) Specialties
C) Banner ads
D) Shelf talkers
E) Free-standing inserts
Correct Answer:
Verified
Q9: One goal of integration is _,making all
Q12: Co-op funds are also known as _.
A)ad
Q14: The only way to prevent inconsistent messages
Q15: What is the primary objective of retail
Q18: The first strategic consideration in retail advertising
Q19: One way local retailers can compensate for
Q20: _ is about selling the brand of
Q21: Which of the following is NOT a
Q22: Free-distribution newspapers are known as _.
A)supplements
B)co-ops
C)vendor support
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