With respect to general business and trade publications, ________ publications are directed to people who hold different positions in a particular industry.
A) multi-level
B) horizontal
C) vertical
D) internal
E) external
Correct Answer:
Verified
Q19: One way local retailers can compensate for
Q20: _ is about selling the brand of
Q21: Which of the following is NOT a
Q22: Free-distribution newspapers are known as _.
A)supplements
B)co-ops
C)vendor support
Q23: Local retailers generally prefer _ over _.
A)promotional
Q25: Which type of business-to-business advertising promotes a
Q26: With respect to general business and trade
Q27: Advertising directed at people who buy or
Q28: _ are advertising inserts furnished by retailers
Q29: Which of the following is a classification
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