Which of the following is a classification system that allows a marketer to determine its customers' business category and then obtain media lists?
A)Business Classification System (BCS)
B)North American Industry Classification System (NAICS)
C)Business Industrial Classification System (BICS)
D)Business-to-Business Identification System (B2BIS)
E)Industrial Classification System (ICS)

Question

Quizplus · Accepted Answer

The North American Industry Classification System (NAICS) is a classification system that categorizes businesses based on their industries and sectors. By using NAICS codes, marketers can obtain media lists that are relevant to their target audience. The other options (BCS, BICS, B2BIS, ICS) are not commonly used classification systems for this purpose.

Which of the Following Is a Classification System That Allows