Which of the following is the advertising medium used most by retailers?
A)newspapers
B)magazines
C)radio
D)outdoor
E)direct mail

Question

Quizplus · Accepted Answer

Retailers tend to use newspapers the most because they can reach a wide audience in their local market and are cost-effective. Magazine ads tend to be more expensive, and radio and outdoor ads may not be as targeted to a specific geographic area. Direct mail can be effective for targeted marketing, but it can also be costly.

Which of the Following Is the Advertising Medium Used Most