________ is used to persuade distribution channel members, such as distributors,wholesalers, dealers, and retailers, to stock the product of the manufacturer.
A)Industrial advertising
B)Trade advertising
C)Retail advertising
D)Profession advertising
E)Relationship advertising

Question

Quizplus · Accepted Answer

Trade advertising is specifically designed to target distribution channel members and convince them to stock the manufacturer's product. Industrial advertising aims at communicating with business customers, whereas retail advertising targets end consumers. Professional advertising is aimed at professionals such as doctors, lawyers, and accountants, and relationship advertising aims at fostering long-term customer relationships.

________ Is Used to Persuade Distribution Channel Members, Such as Distributors,wholesalers