Which of the following are two schools of thought on planning global advertising programs?
A)market-orientation and culture-orientation
B)standardization and localization
C)short-term and long-term
D)high-context and low-context
E)structured and unstructured

Question

Quizplus · Accepted Answer

Standardization and localization are the two main schools of thought on planning global advertising programs. Standardization involves creating a uniform advertising message and strategy that can be applied across all markets, while localization involves adapting the advertising message and strategy to fit the unique characteristics of each market.

Which of the Following Are Two Schools of Thought on Planning