Question 1

Which of the following are two schools of thought on planning global advertising programs?

Accepted Answer

Standardization and localization are the two main schools of thought on planning global advertising programs. Standardization involves creating a uniform advertising message and strategy that can be applied across all markets, while localization involves adapting the advertising message and strategy to fit the unique characteristics of each market.

Question 2

Which of the following is NOT considered a universal value?

Accepted Answer

Rugged individualism is a value that is mainly held in individualistic cultures, particularly in the United States. It does not have universal acceptance.

Question 3

A professional specializing in fund-raising is known as a(n)________.

Accepted Answer

A development officer is a professional who specializes in fund-raising and works to secure donations and grants for non-profit organizations, educational institutions, and other causes. Advocates focus on promoting a particular idea or cause, whereas a capital director typically manages financial assets rather than raising funds. Counselors provide advice and support to individuals or groups, and public relations specialists are responsible for managing an organization's image and reputation in the media.

Question 4

What type of campaign is designed to raise a specified amount of money in a set time frame to finance new buildings, equipment purchases, and other programs?

Accepted Answer

A capital campaign is specifically designed to raise funds for a specific initiative, such as construction of new buildings, equipment purchases, or other programs. The campaign sets a clear goal and time frame for raising the necessary funds, and is often led by a dedicated fundraising team.

Question 5

________ means adopting a good cause and helping in its fund-raising and other community-oriented efforts.

Accepted Answer

Cause marketing specifically refers to partnering with a nonprofit organization or a social cause to promote and fundraise for the cause.

Question 6

A ________ philosophy describes the operations of companies with corporate missions that reflect their desire to do good.

Accepted Answer

The answer of A ________ philosophy describes the operations of...

Question 7

One activity that almost all nonprofits do is fund-raising, sometimes called ________.

Accepted Answer

Fund-raising is commonly referred to as development in the nonprofit sector, making answer choice B the correct answer. Exporting and importing typically refer to international trade, while mission marketing and cause marketing are related to promoting a nonprofit organization's mission or cause.

Question 8

________ are undertaken by nonprofit organizations as conscious efforts to influence the thoughts or actions of the public.

Accepted Answer

Public communication campaigns are specifically designed to influence public thoughts or actions and are typically undertaken by nonprofit organizations. Capital campaigns and development campaigns focus on fundraising efforts for specific projects or general organizational support. Cause marketing campaigns are typically collaborations between for-profit companies and nonprofit organizations to promote a particular social or environmental cause. Promotional campaigns are generally focused on promoting a product or service.

Question 9

Learning, honesty, and self-esteem are ________ that cross cultures.

Accepted Answer

Universal values are principles or beliefs that are shared by people across different cultures and regions. Learning, honesty, and self-esteem are examples of values that are considered important in many cultures around the world. Morals, customs, and standards may vary based on specific cultural or regional contexts.

Question 10

A characteristic of globalized companies is that the ________ label often doesn't apply, as shown with companies like Nokia and Motorola that are not U.S. companies but are familiar brands to U.S. consumers.

Accepted Answer

The question is asking about a characteristic of globalized companies and how the label of country of origin doesn't always apply. Therefore, the best choice is D, country of origin. Brands like Nokia and Motorola are not U.S. companies but are still familiar to U.S. consumers due to their global presence.

Question 11

Which school of thought on advertising across national borders argues that advertisers must consider differences among countries?

Accepted Answer

The school of thought on advertising across national borders that argues that advertisers must consider differences among countries is known as localization. This approach recognizes that cultural, linguistic, and other differences among countries can greatly affect the effectiveness of advertising campaigns, and emphasizes the need to tailor advertising messages to the specific needs and preferences of local audiences. Standardization, on the other hand, assumes that a single advertising message can effectively reach audiences in multiple countries without modification. Domestication focuses on adapting advertising messages to fit local cultures, but still assumes that the same basic message can be used in multiple countries. Individualization and customization are not typically used in this context.

Question 12

Which school of thought on advertising across national borders contends that differences between countries are a matter of degree, so advertisers must instead focus on the similarities of consumers and a consistent brand presentation?

Accepted Answer

The school of thought that contends that differences between countries are a matter of degree and therefore, advertisers must focus on similarities and consistent brand presentation is standardization. This involves developing a global marketing strategy that is standardized across all markets, with little or no variation.

Question 13

Direct mail is a type of ________ that provides business advertisers with sales leads and lays the groundwork for subsequent sales calls.

Accepted Answer

Direct mail is a form of B2B (business to business) direct marketing, as it targets other businesses rather than individual consumers. It is often used to generate leads for sales calls and build relationships with potential clients.

Question 14

Which of the following is NOT an approach to advertising across national borders?

Accepted Answer

Domestication is not an approach to advertising across national borders. The other options, standardization, localization, combination, and adaptation, are all commonly used approaches to international advertising. Standardization involves using the same advertising message in all markets, while localization involves tailoring the message to specific local markets. Combination is a hybrid approach that uses both standardized and localized messages, and adaptation involves creating entirely separate campaigns for different markets.

Question 15

When is it best to use a localization strategy?

Accepted Answer

The answer of When is it best to use a...

Question 16

Which of the following is NOT a goal of nonprofit organizations?

Accepted Answer

The answer of Which of the following is NOT a...

Question 17

The biggest and longest-running network of advertising agencies, media, and suppliers that donate their services to create ads and campaigns on behalf of socially important causes is the ________.

Accepted Answer

The Advertising Council, also known as Ad Council, is the biggest and longest-running network of advertising agencies, media, and suppliers that donate their services to create ads and campaigns on behalf of socially important causes.

Question 18

________ links a company's mission and core values to a cause that connects with the company's and its customers' interests.

Accepted Answer

The answer of ________ links a company's mission and core...

Question 19

________ refers to the use of marketing programs and marketing communications tools to create awareness of a social need.

Accepted Answer

Social marketing is the use of marketing programs and tools to influence individuals' behavior change for the betterment of society, such as creating awareness about public health or environmental issues. It aims to achieve social good rather than profit.

Question 20

Which of the following is typically the first stage of international market development?

Accepted Answer

Exporting is typically the first stage of international market development, where a company sells its goods or services in another country without making significant changes to the product or its marketing approach. This allows the company to gain experience in international markets while minimizing risk and investment. Internationalization and globalization may occur at later stages of market development, while importing and localization are not stages of international market development but rather activities within those stages.

Quiz 18: The Imc Umbrella