What is the most common method of communicating with business buyers?
A)advertising
B)sales promotion
C)personal selling
D)public relations
E)direct mail

Question

Quizplus · Accepted Answer

Personal selling is the most common method of communicating with business buyers as it allows for direct interaction and customization of the message to fit the specific needs and concerns of the buyer. This method is often used in B2B sales where the salesperson needs to provide technical support, negotiate prices, and secure long-term business relationships. Advertising, sales promotion, public relations, and direct mail may also be used to support the personal selling efforts but are not typically the primary method of communication.

What Is the Most Common Method of Communicating with Business