Which of the following media would a business-to-business advertiser be LEAST likely to use?
A)general business and trade publications
B)directory advertising
C)direct marketing
D)the Internet
E)local television

Question

Quizplus · Accepted Answer

B2B advertisers typically focus on specific industries and markets, and local television advertising would not typically provide the targeted reach they require.

Which of the Following Media Would a Business-To-Business Advertiser Be