Which type of research deconstructs an ad to see what elements are working or not working?
A)developmental research
B)concurrent research
C)post-testing research
D)consistency research
E)diagnostic research

Question

Quizplus · Accepted Answer

Diagnostic research aims to deconstruct an ad or marketing campaign to identify what is working and not working in terms of its elements, such as message, audience, visuals, and tone. This type of research helps improve future campaigns by pinpointing areas of weakness and strength in the current one.

Which Type of Research Deconstructs an Ad to See What