Which type of research evaluates the impact after the campaign is over or after the ad has run?
A)developmental research
B)concurrent research
C)post-testing research
D)consistency research
E)diagnostic research

Question

Quizplus · Accepted Answer

Post-testing research evaluates the impact of a campaign or ad after it has been delivered. This type of research measures the effectiveness of the advertising and provides feedback for future campaigns.

Which Type of Research Evaluates the Impact After the Campaign