Still photos arranged as a storyboard used in pretesting a television commercial are known as ________.
A) photoboards
B) animatics
C) test shots
D) answer prints
E) picture sorts
Correct Answer:
Verified
Q1: Which of the following allows the advertiser
Q1: _ helps marketers to make final go/no-go
Q1: Which type of evaluation research uses tracking
Q2: Evaluation is done through testing, monitoring, and
Q4: _ is a general term that describes
Q7: Which type of evaluation research uses pretesting
Q8: Which of the following compares the effectiveness
Q9: Which type of research evaluates the impact
Q10: An artist's drawing of the visual idea
Q11: Evaluation is done through testing, monitoring, and
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