Which type of evaluation research uses pretesting to estimate the likelihood that an ad idea will work or that one idea is better than another?
A)developmental research
B)concurrent research
C)post-testing research
D)consistency research
E)diagnostic research

Question

Quizplus · Accepted Answer

Developmental research involves pretesting to evaluate the potential effectiveness of an ad idea or to compare different ideas before full-scale implementation.

Which Type of Evaluation Research Uses Pretesting to Estimate the Likelihood