In business-to-business advertising, the number of leads that turn into customers who make a purchase is called ________.
A)conversion
B)recruitment
C)turnover
D)attrition
E)advocacy

Question

Quizplus · Accepted Answer

Conversion is the term used to describe the process of turning a lead into a paying customer in business-to-business advertising. It is an important metric to track and optimize for businesses looking to increase sales and revenue. Recruitment refers to the process of hiring new employees, turnover refers to the rate at which employees leave a company, attrition refers to the natural reduction in the size of a company's workforce due to retirement or resignation, and advocacy refers to customers who promote a business through word-of-mouth marketing.

In Business-To-Business Advertising, the Number of Leads That Turn into Customers